Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace.
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(Sending you holiday cheer from our Japan Team)
Thursday, December 22, 2011
Tuesday, December 20, 2011
Smarter default font settings
When it comes to customizing the appearance of AdSense text ads, we’ve heard from many publishers that they aren’t always sure what combinations to pick. As a starting point, we offer a set of default options for ad colors, font size and font face, which are based on positive performance across all publisher sites.
Today, we’re announcing an exciting improvement to our default font settings, which will optimize your ad units for your unique site and users. For each ad unit that’s set to show the default font face and font size, our system will now automatically select and show the best-performing option. This best-performing option will depend on a variety of factors, including the user’s viewing environment (operating system, browser) and the ad unit itself (language, size, number of ads, etc). We’ve tested the effects of these factors on our AdSense fonts and incorporated the best combinations into our default font settings. Our aim with this update is to help improve ad performance on your site by automatically applying optimal font settings to your ad units.
Please keep in mind that this change will only affect ad units which have “AdSense default font family” and “AdSense default font size” selected. You won’t be affected if you’ve previously set your ads to a specific font face or size, but we encourage you to give our new settings a try. To change the font settings of any existing ad unit, simply edit it under the My ads tab. If you’d like to change the preferences for future ad units you’ll create, visit the Account Settings page under the Home tab, and edit the “Default ad display preferences” section.
We hope you’re as excited about this development as we are -- we’ll continue to bring you the latest in our research around text ad options.
Today, we’re announcing an exciting improvement to our default font settings, which will optimize your ad units for your unique site and users. For each ad unit that’s set to show the default font face and font size, our system will now automatically select and show the best-performing option. This best-performing option will depend on a variety of factors, including the user’s viewing environment (operating system, browser) and the ad unit itself (language, size, number of ads, etc). We’ve tested the effects of these factors on our AdSense fonts and incorporated the best combinations into our default font settings. Our aim with this update is to help improve ad performance on your site by automatically applying optimal font settings to your ad units.
Please keep in mind that this change will only affect ad units which have “AdSense default font family” and “AdSense default font size” selected. You won’t be affected if you’ve previously set your ads to a specific font face or size, but we encourage you to give our new settings a try. To change the font settings of any existing ad unit, simply edit it under the My ads tab. If you’d like to change the preferences for future ad units you’ll create, visit the Account Settings page under the Home tab, and edit the “Default ad display preferences” section.
We hope you’re as excited about this development as we are -- we’ll continue to bring you the latest in our research around text ad options.
Monday, December 19, 2011
Customize your AdSense personal contact information
As you may know, we periodically send out emails with tips for increasing your earnings, updates on the latest product improvements, and information regarding your account. In your AdSense account settings you can select which type of messages you’re interested in receiving.
We understand that some publishers may prefer to receive AdSense-related messages at a different email address than the Google Account used as their AdSense login. From now on, every user on an AdSense account can specify a personal contact email, contact name and optionally a phone number. It’s important to note that this contact email doesn’t need to be associated with a Google Account, and adding it to your account won’t update your login information or change the login you use to access your AdSense account.
To customize your personal contact information, log in to your account and visit the Account settings page under the Home tab. Under Personal settings, click “edit” and enter the desired data in the contact name and contact email fields. We encourage you to also take the opportunity to review your email preferences and then save your settings. Once you make any changes, you’ll receive a verification email to the contact address to confirm that you can receive messages at this address.
If you’d like to learn more about the messages we send to publishers and how you can benefit from them, visit this blog post. We’re looking forward to keeping in touch with you!
We understand that some publishers may prefer to receive AdSense-related messages at a different email address than the Google Account used as their AdSense login. From now on, every user on an AdSense account can specify a personal contact email, contact name and optionally a phone number. It’s important to note that this contact email doesn’t need to be associated with a Google Account, and adding it to your account won’t update your login information or change the login you use to access your AdSense account.
To customize your personal contact information, log in to your account and visit the Account settings page under the Home tab. Under Personal settings, click “edit” and enter the desired data in the contact name and contact email fields. We encourage you to also take the opportunity to review your email preferences and then save your settings. Once you make any changes, you’ll receive a verification email to the contact address to confirm that you can receive messages at this address.
If you’d like to learn more about the messages we send to publishers and how you can benefit from them, visit this blog post. We’re looking forward to keeping in touch with you!
Saturday, December 17, 2011
Inside AdSense Blog | Protected by DMCA Protection
Protection: All original content on http://insidenadsense.blogspot.com/ is created by the website owner, including but not limited to text, design, code, images, photographs and videos are considered to be the Intellectual Property of the website owner, whether copyrighted or not, and are protected by DMCA Protection Services using the Digital Millennium Copyright Act Title 17 Chapter 512 (c)(3). Reproduction or re-publication of this content is prohibited without permission.
Digital Millennium Copyright Act: Part of the US Copyright Law. The DMCA addresses penalties for copyright infringement on the Internet and protects content creators by "establishing procedures for proper notification" to OSPs when copyright infringement is identified online. Online Copyright Infringement Liability Limitation Act, Title II of the DMCA "adds a new section 512 to the Copyright Act to create four new limitations on liability for copyright infringement by online service providers." These procedures allow content creators or their designated agent to file proper DMCA Takedown notice to the OSP in case infringed material has been detected on their servers.
Thursday, December 15, 2011
New languages and categories in general category blocking feature
We know that being able to control the ads that appear on your pages is important to you, which is why we're excited to share some new enhancements to general category blocking. This feature is already available in English, French and German and from now on, publishers in Spanish-, Portuguese-, Italian-, and Japanese-speaking countries will be able to use it as well. What’s more, we’ve just added 88 new categories to the list of topics that can be blocked from your sites, including apparel, business, family and sports.
If you’re not familiar with the general category blocking feature, it gives you additional control over the ads that are shown on your sites. You have the ability to scalably block categories of ads that you might not find suitable for your audience.
You can block up to 50 categories in your account, and your choices will be applied to ads of all targeting types and formats in the seven supported languages, regardless of the language of the site where they’re showing. Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction. To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days.
We hope that these extended options help you quickly and easily control the ads on your sites, and we look forward to continuing to enhance these controls in the future.
If you’re not familiar with the general category blocking feature, it gives you additional control over the ads that are shown on your sites. You have the ability to scalably block categories of ads that you might not find suitable for your audience.
You can block up to 50 categories in your account, and your choices will be applied to ads of all targeting types and formats in the seven supported languages, regardless of the language of the site where they’re showing. Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction. To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days.
We hope that these extended options help you quickly and easily control the ads on your sites, and we look forward to continuing to enhance these controls in the future.
New languages and categories in general category blocking feature
We know that being able to control the ads that appear on your pages is important to you, which is why we're excited to share some new enhancements to general category blocking. This feature is already available in English, French and German and from now on, publishers in Spanish-, Portuguese-, Italian-, and Japanese-speaking countries will be able to use it as well. What’s more, we’ve just added 88 new categories to the list of topics that can be blocked from your sites, including apparel, business, family and sports.
If you’re not familiar with the general category blocking feature, it gives you additional control over the ads that are shown on your sites. You have the ability to scalably block categories of ads that you might not find suitable for your audience.
You can block up to 50 categories in your account, and your choices will be applied to ads of all targeting types and formats in the seven supported languages, regardless of the language of the site where they’re showing. Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction. To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days.
We hope that these extended options help you quickly and easily control the ads on your sites, and we look forward to continuing to enhance these controls in the future.
If you’re not familiar with the general category blocking feature, it gives you additional control over the ads that are shown on your sites. You have the ability to scalably block categories of ads that you might not find suitable for your audience.
You can block up to 50 categories in your account, and your choices will be applied to ads of all targeting types and formats in the seven supported languages, regardless of the language of the site where they’re showing. Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction. To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days.
We hope that these extended options help you quickly and easily control the ads on your sites, and we look forward to continuing to enhance these controls in the future.
Monday, December 12, 2011
The power of Search Ads, now available on your mobile site
Recently on the Official Google Blog, we talked about the momentum we’re seeing in mobile search advertising. We also announced a new mobile search ad product: Custom Search Ads for Mobile Sites. We wanted to give some more details about this new format and how you can begin using it to grow your business on mobile.
As increasing numbers of users access websites using their mobile phones, more and more desktop publishers are bringing their businesses to the mobile web. You may have seen our recent initiative, ‘GoMo’, which is designed to help publishers and businesses take their site mobile.
Currently, publishers can monetize their mobile sites using AdSense for Mobile Content. We wanted to also help mobile web publishers earn from their search traffic, and so with Custom Search Ads for Mobile Sites, we're bringing the power of search ads to the world of the mobile web.
Mobile websites that provide a search option will be able to show ads related to search queries. Users will see ads relevant to what they're searching for, and publishers will open up a new revenue stream from their mobile properties.
Many mobile websites contain custom search functions that ask users to search within a variety of specific parameters. With Custom Search Ads for Mobile Sites, these parameters are taken into account to help determine what ad is shown and deliver the most relevant ad for a user's query. For example, in the image below you can see that someone using Trulia, a real estate search engine, is searching for properties in Washington, DC, and the ads match this query.
Moreover, mobile web publishers can customize the look and feel of the ads to complement their site’s design and layout. Some of the customization options include changing the font size, background color and gradient. Custom Search ads can also be integrated into mobile apps with the same customization features and options.
We're currently accepting applications from publishers to use Custom Search Ads for Mobile Sites. If you're a mobile publisher or app developer interested in this product, apply now on the Custom Search Ads page.
As increasing numbers of users access websites using their mobile phones, more and more desktop publishers are bringing their businesses to the mobile web. You may have seen our recent initiative, ‘GoMo’, which is designed to help publishers and businesses take their site mobile.
Currently, publishers can monetize their mobile sites using AdSense for Mobile Content. We wanted to also help mobile web publishers earn from their search traffic, and so with Custom Search Ads for Mobile Sites, we're bringing the power of search ads to the world of the mobile web.
Mobile websites that provide a search option will be able to show ads related to search queries. Users will see ads relevant to what they're searching for, and publishers will open up a new revenue stream from their mobile properties.
Many mobile websites contain custom search functions that ask users to search within a variety of specific parameters. With Custom Search Ads for Mobile Sites, these parameters are taken into account to help determine what ad is shown and deliver the most relevant ad for a user's query. For example, in the image below you can see that someone using Trulia, a real estate search engine, is searching for properties in Washington, DC, and the ads match this query.
Trulia.com implemented Custom Search Ads on their mobile site. When a user scrolls through their search results (in this case, for property in Washington, DC), they are served both search results and Custom Search Ads relevant to their query.
Moreover, mobile web publishers can customize the look and feel of the ads to complement their site’s design and layout. Some of the customization options include changing the font size, background color and gradient. Custom Search ads can also be integrated into mobile apps with the same customization features and options.
We're currently accepting applications from publishers to use Custom Search Ads for Mobile Sites. If you're a mobile publisher or app developer interested in this product, apply now on the Custom Search Ads page.
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